A star not yet lit · Psychology
Social Proof
When unsure, we do what the people like us appear to be doing.
When unsure, we do what the people like us appear to be doing. That is the claim, and it is the kind that looks obvious until we try to say where it stops. Where does it hold, where does it fail, and what changes once we can see it at work? That is a conversation, not a paragraph.
What this star will be, on the blog →
Social Proof is a star on the Constellate sky: placed by meaning, named, and connected to the stars around it. See where it sits →
On the sky
Nearest on the sky
- The Availability Heuristic
- Commitment and Consistency
- Critical Mass
- The Curse of Knowledge
- Preference Falsification
- Social Norms
A filled dot marks a star that is already open to walk.
Every star is lit by demand. Ask for Social Proof and it moves up the list.
Find it on the sky and ask →Meanwhile, the first concept of every course is free. No signup, no card.
Nearest star open to walk right now: The Availability Heuristic. One guided conversation, free to start.
Walk The Availability Heuristic now →Or explore the whole sky. No signup, no card.